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“The measure of intelligence is the ability to change.” Albert Einstein
Have you ever wondered why Legos seem to have an enduring popularity? One of the reasons is that a single set of blocks can be reconfigured to build whatever meets the current need. The same concept applies to modular displays for trade shows or exhibits.
When designing your trade show display or exhibit, remember that it should be designed to maximize its utility. That means that the display should easily be reconfigured for different exhibit floor shapes and sizes. For a large show you may determine that you will maximize your return on investment (ROI) by investing in a 20-foot by 30-foot space. However, you also may realize that not every trade show will require an exhibit of that size. Instead of designing and investing in multiple displays for different exhibit floor foot prints, a more cost-effective strategy is to take the modular approach. Fortunately, there are many options that make this a possibility and often at an attractive price point.
In today’s world, success belongs to those with a well-defined trade show strategy and an agile, flexible display implementation process.